top of page

商業理論_重要概念_鬥鶏博弈(Chicken Game)「中英雙語版」


⑴ 兩隻鶏在獨木橋上相向而跑,若果都不掉頭,就會兩敗俱傷。要想不受傷,必須有一個調頭,先調頭的,就是“chicken”,即草鶏,被嘲笑是膽小鬼。而後調頭的就成了贏家。



⑵ 1.合作與競爭:在一個市場競爭激烈的行業中,兩家公司之間進行合作和競爭。在有限的市場容量下,如果一家公司投資了某個項目,另一家公司可能會放棄對該項目的追求,以避免過度競爭。這種情況就像是一場「鬥鶏博弈」。


2. 夫妻爭吵,吵到最後,若果不離婚, 總有一方妥協。


①釋放信號,展示决心。

②一方妥協,一方補償。

③永遠考慮機會成本(機會成本更高的人,更趨向于讓步)


 

Chicken Game


1.Two chickens are running towards each other on a narrow bridge. If neither of them turns back, they will both end up losing. To avoid getting hurt, one of them must chicken out and turn back first, earning the title of "chicken" and being mocked as a coward. The one who turns back later becomes the winner.


2.1. Collaboration and competition: In an industry with fierce market competition, two companies engage in both collaboration and competition. In a limited market capacity, if one company invests in a particular project, the other company may give up pursuing the same project to avoid excessive competition. This situation is similar to a "chicken game."


2.2. In a marital argument, if the couple doesn't end up divorcing, there is always one party who compromises.


Solution:


① Release signals to demonstrate determination.

② One party compromises, while the other compensates.

③Always consider opportunity cost (individuals with higher opportunity costs tend to make concessions).


bottom of page